The champagne flowed at the V and A as Michael Schmidt was announced the winner of the fifth Prix Pictet photography prize, on the theme of consumption.
Selected from a shortlist of eleven, Schmidt was chosen for his monumental work Lebensmittel (food stuff) made between 2006 and 2010.
Kofi Annan, Honorary President of Prix Pictet, said, ‘the shortlisted artists have made powerful images that ought to persuade governments, businesses – and each of us as individual consumers – of the need for a fundamental rethink of the principles on which present-day affluence is founded. The issue of unsustainable consumption, and in particular food and nutrition security, is not simply at the forefront of the global political stage, it is now firmly on the personal agenda of each and every one of us.’
More information about the Prix Pictet can be found here: http://www.prixpictet.com/